Marketing Manager: Career Overview
Official government data · Updated April 2026
Marketing Managers earn a national median of $161,030/yr with 6.6% projected employment growth over 2024–2034. The role draws on expertise in Sales and Marketing, English Language, Administration and Management.
Median Salary
$161,030
National · 2024
10-Year Growth
6.6%
About as fast as average
Employed Nationally
384,980
2024 data
Typical Education
Bachelor's degree
Entry-level
What Employers Expect From a Marketing Manager
These are the competencies recruiters screen for in Marketing Manager candidates, ranked by importance. Your resume should demonstrate each one:
Knowledge Areas
Core knowledge domains most important for Marketing Manager performance, based on verified occupational data.
Tools & Technologies
High-demand tools and technologies for Marketing Manager roles.
Job Outlook: 2024–2034
Employment is projected to grow 6.6% for Marketing Manager roles over the 2024–2034 decade. That's about as fast as average compared to the 4% average across all occupations.
- Current Employment
- 384,980
- Projected Growth
- 6.6%
- Typical Education
- Bachelor's degree
Frequently Asked Questions
- What does a Marketing Manager do?
- Marketing Managers apply expertise in Sales and Marketing, English Language, Administration and Management to perform their core responsibilities. Key competencies include Reading Comprehension, Active Listening, Speaking, Critical Thinking.
- How much does a Marketing Manager make?
- The national median salary for a Marketing Manager is $161,030 per year based on official government wage survey data. Actual compensation varies by location, experience, and employer.
- Is Marketing Manager a good career in 2026?
- Employment for Marketing Manager roles is projected to grow 6.6% over the 2024–2034 decade — about as fast as average compared to all occupations. There are currently 384,980 workers in this occupation nationally.
- What education do you need to become a Marketing Manager?
- The typical entry-level education for a Marketing Manager is Bachelor's degree. Requirements vary by employer and specialization.
- What skills do Marketing Managers need?
- The most important skills for Marketing Manager roles based on verified occupational data: Reading Comprehension, Active Listening, Speaking, Critical Thinking, Active Learning, Social Perceptiveness, Monitoring, Persuasion, Judgment and Decision Making, Negotiation. Key tools and technologies include: Microsoft Excel, Microsoft Office software, Microsoft PowerPoint, Salesforce software, Adobe Acrobat.
Does Your Resume Cover These Skills?
Tap the skills that are currently on your resume.
Salary, employment, and skills figures sourced from official U.S. government records and occupational databases. Actual compensation and requirements vary by location, experience, and employer. Salary and employment figures from official U.S. government records. Actual compensation varies by location, experience, and employer.