Digital Marketing Specialist: Career Overview
Official government data · Updated April 2026
Digital Marketing Specialists earn a national median of $76,950/yr with 6.7% projected employment growth over 2024–2034. The role draws on expertise in Sales and Marketing, English Language, Mathematics.
Median Salary
$76,950
National · 2024
10-Year Growth
6.7%
About as fast as average
Employed Nationally
861,140
2024 data
Typical Education
Bachelor's degree
Entry-level
What Employers Expect From a Digital Marketing Specialist
These are the competencies recruiters screen for in Digital Marketing Specialist candidates, ranked by importance. Your resume should demonstrate each one:
Knowledge Areas
Core knowledge domains most important for Digital Marketing Specialist performance, based on verified occupational data.
Tools & Technologies
High-demand tools and technologies for Digital Marketing Specialist roles.
Job Outlook: 2024–2034
Employment is projected to grow 6.7% for Digital Marketing Specialist roles over the 2024–2034 decade. That's about as fast as average compared to the 4% average across all occupations.
- Current Employment
- 861,140
- Projected Growth
- 6.7%
- Typical Education
- Bachelor's degree
Top Employers
Companies actively hiring for Digital Marketing Specialist roles, ranked by disclosure volume. Salaries reflect base pay from employer disclosure records.
| Company | Median Disclosed Salary | Filings |
|---|---|---|
| AbbVie Inc | $177,630 | 4 |
Base salary only — excludes equity and bonuses.
Frequently Asked Questions
- What does a Digital Marketing Specialist do?
- Digital Marketing Specialists apply expertise in Sales and Marketing, English Language, Mathematics to perform their core responsibilities. Key competencies include Reading Comprehension, Complex Problem Solving, Critical Thinking, Active Listening.
- How much does a Digital Marketing Specialist make?
- The national median salary for a Digital Marketing Specialist is $76,950 per year based on official government wage survey data. Actual compensation varies by location, experience, and employer.
- Is Digital Marketing Specialist a good career in 2026?
- Employment for Digital Marketing Specialist roles is projected to grow 6.7% over the 2024–2034 decade — about as fast as average compared to all occupations. There are currently 861,140 workers in this occupation nationally.
- What education do you need to become a Digital Marketing Specialist?
- The typical entry-level education for a Digital Marketing Specialist is Bachelor's degree. Requirements vary by employer and specialization.
- What skills do Digital Marketing Specialists need?
- The most important skills for Digital Marketing Specialist roles based on verified occupational data: Reading Comprehension, Complex Problem Solving, Critical Thinking, Active Listening, Writing, Speaking, Judgment and Decision Making, Active Learning, Monitoring, Systems Analysis. Key tools and technologies include: Google Analytics, Microsoft Excel, Microsoft Office software, Microsoft Outlook, Microsoft PowerPoint.
Does Your Resume Cover These Skills?
Tap the skills that are currently on your resume.
Salary, employment, and skills figures sourced from official U.S. government records and occupational databases. Actual compensation and requirements vary by location, experience, and employer. Salary and employment figures from official U.S. government records. Actual compensation varies by location, experience, and employer.