Social Media Manager Salary in 2026
Source: BLS OES May 2024 · Updated April 2026
According to the Bureau of Labor Statistics Occupational Employment and Wage Statistics (OES May 2024), the median annual salary for a Social Media Manager is $69,780 per year. The BLS projects 4.8% employment growth for this occupation over the 2024–2034 decade.
How Much Do Social Media Managers Make?
| Metric | Value |
|---|---|
| Median Annual Salary | $69,780 |
| 10-Year Job Growth | 4.8% |
| Total Employment | 280,590 |
| Typical Education | Bachelor's degree |
| SOC Code | 27-3031 |
Which Skills Increase Social Media Manager Pay?
Social Media Managers with these high-demand tools and technologies typically command higher salaries.
Adobe Creative Cloud softwareAdobe PhotoshopCanvaMicrosoft ExcelMicrosoft Office softwareMicrosoft OutlookMicrosoft PowerPointMicrosoft WordAdobe AcrobatAdobe After Effects
Full skills breakdown →
Frequently Asked Questions
- What is the average salary for a Social Media Manager?
- The median annual salary for a Social Media Manager is $69,780 per year, based on the most recent national wage survey data.
- Is Social Media Manager a growing career?
- Employment for Social Media Manager roles is projected to grow 4.8% over the 2024–2034 decade. Total employment is currently 280,590 workers nationally.
- What skills increase Social Media Manager pay?
- Social Media Managers who demonstrate skills like Adobe Creative Cloud software, Adobe Photoshop, Canva, Microsoft Excel typically command higher salaries. Certifications and advanced tools expertise can further boost compensation.
Salary and employment figures: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OES May 2024) and Employment Projections 2024–2034. Actual compensation varies by location, experience, and employer.